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Person watering flowers in a raised garden bed outside a home, supporting Keter Sustainability and easy-care outdoor living.

A better world with Keter

Sustainability: designed with the planet in mind

Sustainability is built into the way we design, manufacture and improve everyday products. We create practical home, garden and outdoor solutions made with responsible choices and lasting value in mind.

Our products are designed to support everyday living while helping customers make better choices for their homes and the planet.

Sustainability goals

Meaningful steps towards better products, smarter resources and a lighter footprint.

80% We aim to double the use of recycled materials by 2028.

Transforming waste

Turning landfill waste into useful products where possible.

Recyclable products

Creating zero-waste, 100% recyclable products.

Responsible manufacturing

Reducing our operational footprint across offices and factories.

Solar power & ocean action

Using solar power in many factories and supporting Waste Free Oceans.

People & communities

Respecting our people and the communities we work in.

Our view on plastics

We do not produce single-use plastic products. Our products are designed to last and have minimal impact on the Earth.

Keter outdoor lounge furniture set in a green garden setting with two people relaxing outside on a patio.

What sustainability means to us

Better product design is the starting point for a more sustainable approach. For Keter, this means creating useful, reliable products with a growing focus on recycled content, recyclability and smarter use of resources. Our aim is to make sustainable living feel practical, simple and suited to real homes.

Keter outdoor storage box placed in a green garden setting with flowers and plants.

Why sustainability matters

The products people choose for their homes and gardens can have a lasting impact. When items are made well and used for longer, they can help reduce the need for frequent replacement.

By designing with purpose, performance and future use in mind, we support more responsible living without compromising on style, function or convenience.

Key benefits include

  • Longer-lasting products: Made for everyday use and reliable value over time.
  • Less waste over time: Products that remain useful for longer support more considered consumption.
  • Recycled material use: We continue to increase recycled content across selected ranges.
  • Recyclable design: Many products are developed with end-of-life recyclability in mind.
  • Low-maintenance living: Easy-care products reduce the need for regular treatment or upkeep.

We're serious about sustainability. We are already the industry leaders in the use of recycled materials. But we want to aim higher.

We aim to double our use of recycled materials to 80% by 2028.

We know this is a big ambition and we will only achieve it through working together with our customers, consumers and other partners.

Alejandro Pena Keter Group CEO

Our sustainability pillars

Pillar What it means
Better products Useful, reliable products designed with long-term value in mind.
Better planet Smarter material choices and reduced unnecessary waste.
Better business Ongoing improvements to manufacturing, materials and environmental performance.
Keter workbench being used for a DIY wood cutting project in an organised home workshop.

Designed for durability in South African homes

Durability is an important part of sustainable product design. Products made for long-term use offer better value and help customers avoid regular replacement.

Keter products are designed for everyday routines, changing weather and regular outdoor use. They support South African homes across patios, gardens, garages and outdoor living areas, with practical, easy-care solutions that can handle heat, rain and coastal air.

Recycled materials and circular thinking

We are increasing the use of recycled materials across selected product ranges to help reduce reliance on new plastic. By considering how products are made, used and handled at the end of their life, we support a more circular approach to design and manufacturing.

Product areas that support sustainable living

Our products are designed to make everyday living more organised, practical and easy to manage across the home, garden and outdoor areas.

Outdoor storage

Our outdoor storage boxes, cabinets and sheds help keep gardens, patios and garages organised while offering dependable storage for regular use.

Garden and planting solutions

Our planters and garden products help customers add greenery and structure to outdoor areas with less maintenance.

Outdoor furniture

Our outdoor furniture is designed for comfort, style and regular use, with finishes that offer the look of natural materials and easier care.

Home organisation

Our home organisation products help keep household items neat, accessible and protected, making daily routines simpler.

Our progress and goals

Our sustainability journey is focused on continuous improvement. We continue to work towards better production methods, improved material use and product designs that support a more circular future.

Recycled material use

We continue to increase recycled content across selected product ranges.

Recyclable product design

Many products are designed with recyclability in mind.

Waste reduction

We aim to reduce unnecessary waste through smarter design, production and material use.

Long-term product value

We focus on creating products that stay useful, practical and reliable in everyday homes.

Choose products designed for lasting value

Create a more practical, organised and easy-care home with Keter storage, furniture, gardening and home organisation solutions made for everyday living.

Need help?

Frequently Asked Questions